I have been involved in marketing for 24 years.
I have worked with publishing houses, ad agencies, and businesses big and small. My philosophy is that every business, no matter the size, deserves a well-considered marketing plan, and marketing should come from within a company, not from the outside in.
I bring experience and clear marketing thinking to the boardroom, working with my clients to integrate workable marketing strategies into their business plans, without breaking the bank.
Typical projects include:
- A new business needing a brand and brand strategy from logo to digital media plan.
- A fast-growing company in need of a marketing audit to find new and more effective ways to promote itself.
- An established company with a new product, or and structural change needing a communication strategy.
I work alone, getting as close as I can to the business I’m working with to design the perfect marketing plan, and pulling in my pool of trusted suppliers where needed.
Lucy Bekker
I live and work in Cape Town, having grown up in KZN and studied at Rhodes University. I am a foodie,