{"id":33,"date":"2021-03-04T13:28:31","date_gmt":"2021-03-04T13:28:31","guid":{"rendered":"https:\/\/marketingprojects.co.za\/?page_id=33"},"modified":"2021-03-08T10:56:44","modified_gmt":"2021-03-08T10:56:44","slug":"about","status":"publish","type":"page","link":"https:\/\/marketingprojects.co.za\/?page_id=33","title":{"rendered":"About LB Marketing Projects"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<p>I have been involved in marketing for 24 years.  <\/p>\n\n\n\n<p>I have worked with publishing houses, ad agencies, and businesses big and small.  My philosophy is that every business, no matter the size, deserves a well-considered marketing plan, and marketing should come from within a company, not from the outside in. <\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:100%\">\n<p>I bring experience and clear marketing thinking to the boardroom, working  with my clients to integrate workable marketing strategies into their business plans, without breaking the bank. <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>Typical projects include:<\/p>\n\n\n\n<ul><li>A new business needing a brand and brand strategy from logo to digital media plan.<\/li><li>A fast-growing company in need of a marketing audit to find new and more effective ways to promote itself. <\/li><li>An established company with a new product, or and structural change needing a communication strategy.<\/li><\/ul>\n\n\n\n<p>I work alone, getting as close as I can to the business I&#8217;m working with to design the perfect marketing plan, and pulling in my pool of trusted suppliers where needed.  <\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"alignleft size-medium is-resized\"><img loading=\"lazy\" src=\"https:\/\/marketingprojects.co.za\/wp-content\/uploads\/2021\/03\/image-282x300.jpeg\" alt=\"\" class=\"wp-image-42\" width=\"262\" height=\"279\" srcset=\"https:\/\/marketingprojects.co.za\/wp-content\/uploads\/2021\/03\/image-282x300.jpeg 282w, https:\/\/marketingprojects.co.za\/wp-content\/uploads\/2021\/03\/image-964x1024.jpeg 964w, https:\/\/marketingprojects.co.za\/wp-content\/uploads\/2021\/03\/image-768x816.jpeg 768w, https:\/\/marketingprojects.co.za\/wp-content\/uploads\/2021\/03\/image-1445x1536.jpeg 1445w, https:\/\/marketingprojects.co.za\/wp-content\/uploads\/2021\/03\/image-100x106.jpeg 100w, https:\/\/marketingprojects.co.za\/wp-content\/uploads\/2021\/03\/image-150x159.jpeg 150w, https:\/\/marketingprojects.co.za\/wp-content\/uploads\/2021\/03\/image-200x213.jpeg 200w, https:\/\/marketingprojects.co.za\/wp-content\/uploads\/2021\/03\/image-300x319.jpeg 300w, https:\/\/marketingprojects.co.za\/wp-content\/uploads\/2021\/03\/image-450x478.jpeg 450w, https:\/\/marketingprojects.co.za\/wp-content\/uploads\/2021\/03\/image-600x638.jpeg 600w, https:\/\/marketingprojects.co.za\/wp-content\/uploads\/2021\/03\/image-900x956.jpeg 900w, https:\/\/marketingprojects.co.za\/wp-content\/uploads\/2021\/03\/image.jpeg 1660w\" sizes=\"(max-width: 262px) 100vw, 262px\" \/><\/figure><\/div>\n\n\n\n<p>Lucy Bekker<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>I live and work in Cape Town, having grown up in KZN and studied at Rhodes University.  I am a foodie, <g class=\"gr_ gr_43 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-del replaceWithoutSep\" id=\"43\" data-gr-id=\"43\">a trail<\/g> runner, and a <g class=\"gr_ gr_34 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-ins replaceWithoutSep\" id=\"34\" data-gr-id=\"34\">mother<\/g> of tweens.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Typical projects include: A new business needing a brand and brand strategy from logo to digital media plan. A fast-growing company in need of a marketing audit to find new and more effective ways to promote itself. An established company with a new product, or and structural change needing a communication strategy. I work alone, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false},"_links":{"self":[{"href":"https:\/\/marketingprojects.co.za\/index.php?rest_route=\/wp\/v2\/pages\/33"}],"collection":[{"href":"https:\/\/marketingprojects.co.za\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingprojects.co.za\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingprojects.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingprojects.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33"}],"version-history":[{"count":5,"href":"https:\/\/marketingprojects.co.za\/index.php?rest_route=\/wp\/v2\/pages\/33\/revisions"}],"predecessor-version":[{"id":53,"href":"https:\/\/marketingprojects.co.za\/index.php?rest_route=\/wp\/v2\/pages\/33\/revisions\/53"}],"wp:attachment":[{"href":"https:\/\/marketingprojects.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}